5 Ways to Ensure Your Social Media Marketing is a Success
Bret Dudl Effective Business Sources By Terrance Charles
Social Media, if not one of the most powerful and viral mediums you can use for your business, whether to increase your personal brand or to use it to help market your business and gain more exposure that you couldn’t gain from other sources as effective. Social media is basically word of mouth, engagement, entertaining and live and direct, basically a 2 way conversation that can be taken to a 10 way conversation.
#1 Engage… I see so many people making this mistake, and the fact is, if you use this wrong you’ll actually damage your brand and credibility no matter how much messages or how much times people see your profile image and name, they’ll always ignore you and remember you as the one that doesn’t engage and connect with their followers, readers and community. Remember it takes months to years to establish your brand and credibility and only one bad mistake to ruin it for good, so you want to engage your followers and not just rapidly send out promotional links, if you engage them the right and real way, they’ll check it out on their own.
#2 Give Value… If not one of the most important methods you can use. How else do people get to know, trust and like you? By giving them value, something that they will remember you for. The key words are can they get to know you, can they get to trust you, can they get to like you. That is your business survival plan, you want to make sure that your hitting all 3 points to keep your business surviving and people recommending you to their community. In the offline world, you give value to your friends by inviting them to a good party, or taking them out to play some pool etc, and they’ll remember that, social media is like a party, people want to hang with people they know, like and trust, and that’s cool of course, no different than offline.
#3 Keep It Real… This is self explanatory, don’t try to be something your not because as human beings where conditioned to seeing how unique and real a person is and we can tell by looking at them, listening to them, or watching them in a video. If you come of as shady, people will NOT trust you and if we don’t understand or can’t figure out why we don’t like something, we stay away from it, right? Be your unique self, people like you for you, not what your trying to be, and that’s a BIG one to remember.
#4 – Educate/Entertain/Enlighten… People don’t like boring people, you don’t go to a party and hang out with someone boring right? So why would you do this online or even think someone else will want to do this online. How to do you educate, entertain and enlighten? Give content, not just any content, valuable content that will take care of all 3 social media (e’s). You can do this by sharing things that your already interested in, like funny videos, funny stories, personal experiences, how to videos, and giving information that people did not think about yet until you brought it to light. This is the internet, content s everywhere and it doesn’t have to be just your content, as long as you source the person or website where you get the content, your fine.
#5 – Show Love/Have fun… That’s what it’s all about, like a big o’le party. When you are having fun on your social media networks, people take notice and they want to have fun with you. Social media is really what’s HOT and what’s NOT, what’s entertaining, what’s cool, and keeping up with your friends, business partners and potential prospects. Show them you know how to have and help them have a good time, and they’ll stick to you. Don’t forget to always show LOVE back to the ones that are showing love to you, those people are valued because they took the time out to give you gratitude. Sending them a quick @ reply or message will make their day because they know that you truly appreciate them for being them. All in all, engage, give value, keep it real, educate/entertain/enlighten, show love and have fun.